Tuesday, May 30, 2017

7 & 7

This is the original cocktail known by the shorthand 7&7. Only two ingredients, Seagram's 7 Crown and 7up, and it's a winner, a culinary masterpiece on par with Moon Pies and Cheer Wine, chocolate and peanut butter, and bacon and eggs.

The thing is, nobody drinks 7up anymore. Am I right? When is the last time you were at a restaurant and the lemon-lime soda they had was 7up? But it wasn't always so. 7up used to be the big soda on the block. So much so that I'm sure that Seagram's 7 marketed this drink to latch on to the much more popular soft drink's ubiquity. While I'm sure that the cocktail developed organically, the folks at Seagrams had a good run until 7up went by the wayside.

Now that you can find Seagram's 7 at almost every bar, as it is an extremely popular whiskey, I'm betting that 7up is getting most of its market share as a mixer with whiskey.
  • 2 oz. Seagram's 7 Crown whiskey
  • 7up
Build drink in a Collins glass with whiskey and ice. Top with 7up and stir.

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Thanks for your interest in my Jolly Bartender project. I will do my best to respond as quickly as possible to your request or comment. If you would like to contact me about bartending for your event or setting up a home bar, write to me at nathanwilkinson04@yahoo.com